Bollywood actor Sanjay Dutt expressed gratitude for being appointed as the brand ambassador for the Government of Arunachal Pradesh on Monday.
Taking it to Instagram, the actor shared a photo featuring him along with filmmaker Rahul Mittra (Brand Advisor), State Chief Minister Pema Khandu and State Legislative Assembly speaker Pasang Dorjee Sona.
Dutt expressed his gratitude and wrote, "Very honoured to be appointed as the Brand Ambassador for the Government of Arunachal! Looking forward to shooting a media campaign with @ramitts to celebrate 50 years of statehood! Thank you CM #PemaKhandu Ji and Assembly Speaker #PasangSona Ji for the grand welcome!"
In the photo, all of them could be seen standing on a staircase while posing for the camera.
Marking the 50th year of the naming of Arunachal Pradesh, the ‘Kalank’ actor has been announced as the State’s brand ambassador on the occasion of the golden jubilee celebrations.
Meanwhile, a big media campaign conceptualised and executed by Rahul Mittra Films and shot by ad-filmmaker and drummer of Pentagram, Shiraz Bhattacharya, was kickstarted on this occasion, featuring Dutt as a youth icon, nature lover, de-addiction proponent and an ever-evolving individual catering to attract the audience for Arunanchal tourism.
The actor will also take part in an awareness drive with the local youth of the state on a series of initiatives on substance abuse and other key issues that cause concern in the state.
Film locations include Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka and Tawang.